Or use the form on the page to download a PDF with all of the experiments, including a table of contents and internal anchor links to help you navigate. You can scroll through the webpage you’re on and use the anchor links. There’s a lot of information here, and different people will want to go through this swipe file in different ways. To give you ideas for tests on your website, we put together this swipe file of 25 ecommerce experiments that MECLABS Institute analysts conducted in Research Partnerships with ecommerce companies to help them learn about their customers and improve conversion rates. With A/B testing, you can discover what really works on your brand’s website, in your brand’s email, and in your brand’s ads with your brand’s prospective customers. So how do you compete? How do you increase your conversion rate and sell more products? I can’t give you a specific answer.īut I’ll tell you who can - your customers.Įxperiment #4: 87% increase in conversions for online printing company by re-sequencing product and process information on product page For one, ecommerce has made it easier to reach customers throughout the country and the world.īut second, every product you’re selling, every goal you have now exists in a brutally competitive market where your potential customer can quickly and easily leave your website and choose anyone from the behemoth Amazon to an eBay seller operating out of a garage instead of your company. The rise of ecommerce probably has had two effects on your day-to-day life.
25 valid marketing experiments to give you ideas for your next A/B test
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